SERIOUS BRAND BUILDING

For start-up Serious Materials, an energy efficiency company developing high-tech green building products and energy management SaaS.

Moving quickly for dramatic growth: in 5 months, led marketing to launch of new product division with both B2B and B2B2C channels, media campaign + PR to drive mainstream recognition and coverage, green jobs movement creation for brand building, launch of high volume corporate blog and social channels, and much more. The focus of next stage was conversion of 20x growth in qualified leads. This piece was a snapshot presented at board meeting.

Led concept and production of this video – part of brand narrative and media strategy to drive attention to and insert "buildings" within mainstream energy conversations. This video got attention from not only dozens of media outlets, but also from The White House, starting a relationship that culminated into the participation and presence of President Obama, Vice President Biden, and others, in our events and media.

Authored this speech for CEO, Serious Materials: the story of a debunked factory and town, and the opportunity for job creation and energy savings with new technologies.

Vice President Biden makes a speech at Serious Materials press conference in the company's factory. I worked directly with White House communications team on speech and this high-visibility event.