top of page

THE RIGHT CONTENT, THE RIGHT CHANNELS

Within a highly bureaucratic, highly regulated industry, for global biotech and life sciences Fortune 200 company Thermo Fisher Scientific, I ideated, launched and staffed a content marketing team, creating a new marketing discipline for the Global Genetic Sciences Division. Central to the strategy for goals of increased utilization with existing customers and lead gen:

  • A high-volume, editorial branded microsite, "Behind the Bench", with articles and video programming; delivered 1M unique views in first month, 3x length of stay over all other web properties, exceeding expectations in subscriptions and engagement

  • Revamped online customer community (12,000+ global members) to realign content and engagement activities with marketing goals

  • Established processes, KPIs and trained cross-functional global teams on social media and content marketing​

Behind the Bench.png
bottom of page